Can know-how assist remove meals insecurity?

The worldwide meals disaster is getting worse. In 2020, at the very least 155 million folks throughout 55 international locations skilled issues stemming from meals insecurity, starting from malnutrition to hunger, based on the 2021 World Report on Meals Crises. That’s up 20 million from the earlier 12 months and the very best within the report’s five-year existence. Many of those folks depend on an inefficient and dear meals system—one centered on the consumption of meat.

“Within the present damaged animal-based meals system, the world grows protein, which we then give to a cow or rooster, and the animal then consumes water, takes up house, generates CO2, and produces even much less protein than was consumed by it within the first place,” says Rogan Moore, chief digital and knowledge officer on the LIVEKINDLY Collective, a company that promotes and facilitates the advantages of plant-based diets. LIVEKINDLY Collective argues that, if folks merely ate the protein—resembling soybeans and yellow peas—we’d remove a lot of the waste and carbon emissions inherent within the meat-farming course of.

Although extra customers have begun to embrace meat-free dwelling over the previous a number of years, notably in international locations just like the U.S., the COVID-19 pandemic pressured many to assume extra about not solely their private well being, but additionally the well being of their atmosphere. Born initially of the pandemic, in March 2020, LIVEKINDLY Collective launched simply in time to deal with these growing shifts in shopper attitudes, with its purpose to rework the worldwide meals system rapidly and at scale. This implies growing seeds that may develop with much less water, enhancing raw-material provide chains, making and selling plant-based meals, and serving to farmers acquire carbon credit for his or her environmentally pleasant practices. To fulfill these formidable objectives, Moore says LIVEKINDLY Collective wanted to have the ability to transfer rapidly like a lean startup, whereas working its operations “like an enormous meals enterprise.”

That’s the place Genpact, a world skilled providers agency centered on digital transformation, got here in. Working with LIVEKINDLY Collective from the beginning, Genpact has helped the group notice its imaginative and prescient of turning into a cloud-based, agile, data-led group by offering it with the digital infrastructure and working mannequin it wanted for fast development. And with Genpact’s assist on M&A integration, the Collective made six acquisitions throughout pandemic lockdowns, says Tarun Chopra, Genpact’s international transformation chief for shopper items and retail. And all whereas working remotely. The corporate’s predictive, AI-driven information insights additionally assist LIVEKINDLY Collective attain customers most successfully and eliminates the guesswork from farming and provide chain operations.

For instance, on the buyer facet, Genpact’s know-how permits LIVEKINDLY Collective to digest huge troves of knowledge rapidly, to assist it scale and develop. “We have a look at information from totally different locations,” Chopra says. “Externally, [we look at] finish clients resembling market-research corporations, main retailers, and social media. We mix that with inner monetary and transactional information from the Collective’s meals manufacturers, in addition to tendencies from its life-style media platform, to offer LIVEKINDLY Collective a full view of demand and provide.” This view consists of what Chopra calls “predictive insights”—not simply data on what plant-based merchandise one retailer offered final week, however what customers would possibly purchase on any given day sooner or later or what’s going to affect them to turn into flexitarian.


LIVEKINDLY Collective’s mission extends to creating plant-based dwelling the brand new norm and influencing the entire system, “from seed to fork,” as Chopra places it. On the farming finish, Genpact’s predictive analytics provide insights about rain patterns in South Africa, for instance, the place many farmers working with LIVEKINDLY Collective develop yellow peas for protein-filled, plant-based diets. Contemplating meteorological information alongside data on seed effectivity and land arability, LIVEKINDLY Collective can provide particular recommendations to farmers seeking to make use of probably the most economical and carbon-neutral practices. “With Genpact, we are able to visualize crop science information and overlay it with farm, soil, and climate information to optimize crop planning,” Moore says. “That’s how particular we are able to get.”

That is essential to LIVEKINDLY Collective’s mission, as maximizing farmers’ crop yields makes consuming plant-based meals reasonably priced. Moore can deal with this and different revolutionary processes at LIVEKINDLY Collective as a result of he isn’t mired down by the executive work that many CIOs should deal with when managing bodily property. Cloud know-how, which Genpact helped LIVEKINDLY Collective implement, eliminates a lot of that work with an on-demand service. “I can reinvest that vitality and time in innovation and shifting ahead,” Moore says.

Due to cloud know-how, LIVEKINDLY Collective has been capable of scale up rapidly and internationally, utilizing digital fashions for varied facets of its enterprise as a substitute of counting on cumbersome, bodily property in a centralized workplace house. It makes use of a typical digital commerce mannequin for all its wants in that class, a distinct mannequin for direct-to-consumer advertising, and yet one more for retail. “The cloud is phenomenal as a result of it makes all the firm asset-light and allows the crew to work from anyplace,” Chopra says.

Genpact additionally helped LIVEKINDLY Collective implement SAP’s enterprise useful resource planning system to create a centralized platform that enables Collective workers throughout the globe to entry the identical data and information insights. “Genpact has performed an lively position throughout all of those initiatives,” Moore says. Sooner or later, the 2 organizations plan to work collectively to make LIVEKINDLY Collective’s enterprise operations much more predictive and proactive, with the continued goal of encouraging customers so as to add extra plant-based meals to their diets.

“That is a kind of relationships the place it isn’t about what Genpact brings to LIVEKINDLY Collective. It’s extra about what LIVEKINDLY Collective and Genpact can deliver to the entire ecosystem,” Chopra says. “Each our organizations have a powerful objective. LIVEKINDLY Collective is reworking the worldwide meals system for higher, and Genpact is relentlessly pursuing a world that works higher for folks. By combining digital applied sciences and analytics with deep trade information and shared values, we’re tackling this international problem head on.”

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