North Texas Meals Financial institution Launches Historic $500 Million Marketing campaign to Battle Starvation

Nourish North Texas Addresses Instant Want and Underlying Elements of Meals Insecurity

The Nourish North Texas marketing campaign goals to safe $300 million in donated meals – roughly 66 million kilos of meals per 12 months – from retail companions, meals producers and the group. The price of buying meals is the NTFB’s single biggest expense, having risen six-fold because the begin of the COVID pandemic – this because the group supplied entry to a record-level 125 million meals throughout its final fiscal 12 months.

The Nourish North Texas marketing campaign goals to safe $300 million in donated meals – roughly 66 million kilos of meals per 12 months – from retail companions, meals producers and the group. The price of buying meals is the NTFB’s single biggest expense, having risen six-fold because the begin of the COVID pandemic – this because the group supplied entry to a record-level 125 million meals throughout its final fiscal 12 months.
The Nourish North Texas campaign is the largest effort ever undertaken by a member of Feeding America – a national network of more than 200 food banks – and the largest in the NTFB’s 40-year history. For more information about the Nourish North Texas campaign, please visit www.ntfb.org/nourishnorthtexas.

The Nourish North Texas marketing campaign is the biggest effort ever undertaken by a member of Feeding America – a nationwide community of greater than 200 meals banks – and the biggest within the NTFB’s 40-year historical past. For extra details about the Nourish North Texas marketing campaign, please go to www.ntfb.org/nourishnorthtexas.

The Nourish North Texas marketing campaign is the biggest effort ever undertaken by a member of Feeding America – a nationwide community of greater than 200 meals banks – and the biggest within the NTFB’s 40-year historical past. For extra details about the Nourish North Texas marketing campaign, please go to www.ntfb.org/nourishnorthtexas.

Plano, Sept. 13, 2021 (GLOBE NEWSWIRE) — The North Texas Meals Financial institution (NTFB) has launched a marketing campaign – Nourish North Texas – to deal with the area’s ongoing elevated starvation disaster and assist new approaches to sort out the underlying components that contribute to meals insecurity.

Nourish North Texas is a complete marketing campaign that considerably expands the Meals Financial institution’s capability to supply hungry neighbors with extra Meals for At present, whereas offering Hope for Tomorrow by addressing the foundation causes of meals insecurity. The marketing campaign is grounded in a brand new strategic imaginative and prescient for the way NTFB and its Feeding Community will battle starvation in North Texas.

With the purpose of elevating $500 million in meals and funds over three years, Nourish North Texas will permit the NTFB to spend money on the expansion of its Feeding Community of associate businesses – greater than 200 native meals pantries and different organizations throughout the NTFB’s 13-county service space. It is going to additionally assist new, revolutionary partnerships and applications that handle root causes of starvation and assist transfer households towards long-term meals safety and financial stability.

“Nourish North Texas is an formidable marketing campaign that displays the numerous assets we might want to meet and scale back the starvation disaster in North Texas,” mentioned Trisha Cunningham, President and CEO of the North Texas Meals Financial institution. “The COVID-19 pandemic each brought on and uncovered unprecedented meals insecurity in our group and introduced one of many biggest challenges we’ve ever confronted. We’re at a crucial level within the battle towards starvation.”

Addressing Instant Want

The COVID-19 pandemic reversed the final decade’s progress towards closing the starvation hole. This 12 months, 42 million folks throughout the nation – together with greater than 800,000 North Texans – might face starvation as a result of ongoing results of the pandemic, based on Feeding America. This represents a 55 % improve within the variety of folks searching for assist from meals banks.

To handle the rapid want, the Nourish North Texas marketing campaign will fund a number of initiatives.

The Nourish North Texas marketing campaign goals to safe $300 million in donated meals – roughly 66 million kilos of meals per 12 months – from retail companions, meals producers and the group. The price of buying meals is the NTFB’s single biggest expense, having risen six-fold because the begin of the COVID pandemic – this because the group supplied entry to a record-level 125 million meals throughout its final fiscal 12 months.

“Previous to the pandemic, we didn’t have the assets to fulfill native meals insecurity wants,” added Cunningham. “What we have discovered by way of the generosity of the group through the pandemic is that nobody needs their neighbors to go hungry. This marketing campaign helps guarantee we will proceed to supply entry to wanted meals and providers for our group. Nobody deserves to go hungry.”

The marketing campaign additionally seeks to safe $150 million in money donations over three years to assist the NTFB’s core mission of sourcing, gathering and transporting meals to its associate businesses. Along with offering businesses with extra meals, these funds will assist the businesses increase their capability to serve extra folks extra successfully by making certain they’ve the services, fleet and different assets wanted to supply nutritious meals.

These funds may also assist the NTFB increase applications that present meals on to seniors and youngsters. Presently, 300,000 youngsters in North Texas – roughly one out of each 5 – are meals insecure. North Texas has the fifth highest degree of meals insecure youngsters within the nation, based on Feeding America.

Lastly, the marketing campaign seeks to lift $50 million towards an endowment that may present a everlasting and sustainable supply of earnings for the meals financial institution and its associate businesses within the battle towards starvation. The pandemic-related spike in meals insecurity underscored how the necessity for meals help can shift abruptly together with the financial surroundings. This endowment will present a security web to assist the group reply in instances of disaster.

Supporting Lasting Change

Past addressing the rapid want for meals help, Nourish North Texas will assist the meals financial institution sort out the underlying points that result in starvation. The marketing campaign will assist the NTFB’s efforts to pilot revolutionary new applications with different crucial service suppliers in well being care, schooling and abilities improvement that assist households transfer towards meals safety and self-sufficiency.

“We all know the true price of meals insecurity is measured not simply in meals, but additionally in broader points resembling well being outcomes, academic attainment, and the power to earn a dwelling wage,” mentioned Cunningham. “If we wish to make a long-lasting influence within the battle towards starvation, we’ve to do greater than present meals. We should collaborate with new companions to develop new approaches that assist households not simply survive, however thrive.”

The Nourish North Texas marketing campaign is the biggest effort ever undertaken by a member of Feeding America – a nationwide community of greater than 200 meals banks – and the biggest within the NTFB’s 40-year historical past. For extra details about the Nourish North Texas marketing campaign, please go to www.ntfb.org/nourishnorthtexas.

In regards to the North Texas Meals Financial institution

The North Texas Meals Financial institution (NTFB) is a top-ranked non-profit hunger-relief group that sources, packages and distributes meals by way of a community of greater than 200 Companion Companies throughout 13 North Texas counties. The group additionally gives meals to youngsters, seniors and households by way of numerous direct-delivery applications, together with cell pantries.

In its final fiscal 12 months, the NTFB supplied entry to greater than 125 million nutritious meals, a 28 % improve over the prior 12 months. In response to the continued elevated starvation disaster, the group has launched a $500 million marketing campaign, Nourish North Texas, to supply extra Meals for At present and Hope for Tomorrow by addressing the foundation causes of meals insecurity.

The North Texas Meals Financial institution is designated a 4-Star Distinctive group by Charity Navigator primarily based on its governance, integrity and monetary stability. NTFB is a member of Feeding America, the nation’s largest hunger-relief group.

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Attachments

CONTACT: Jeff Smith North Texas Meals Financial institution 469-891-7022 [email protected]
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